JAANA OTERO
I HELP BUSINESSES RUN BETTER MEETINGS AND TRADESHOWS WITHOUT THE BURDEN OF CONTRACT MANAGEMENT AND NEGOTIATIONS.
I'm Jaana, a fractional corporate meeting planner partnering with international companies to execute North American and European meetings and tradeshows professionally. I eliminate hidden costs, ambiguous contracts, and after-hours burdens on internal teams. With experience on both the buy-side and hotel-side, I bring strong negotiation skills and hands-on execution that protects budgets, identifies risks early, and delivers premium experiences for leadership and VIPs.
North America meetings and tradeshows aren’t “just another event.” They are contract and budget projects where small clauses (attrition, cancellation, AV, F&B, meeting space) can mean tens of thousands left on the table.
As your fractional corporate meeting partner, I take complete ownership of sourcing, negotiations, contracts, and operational logistics for companies - eliminating the nights-and-weekends burden on your internal teams.
SERVICES
- Corporate Meetings: I plan and manage all aspects of corporate meetings, conferences, seminars, and annual board meetings.
- Site Sourcing and Vendor Relationships: My strong relationships with suppliers will result in additional savings for the companies I work with.
- Contract Negotiation: I am able to successfully negotiate agreements with hotels, airlines, car rental companies worldwide, optimizing budgets and achieving cost efficiencies.
- Travel Management Expertise: I identify the right TMC for your organization and manage ongoing program administration.
- Trade Shows/Exhibition Services: From contracting to budget management to booth builds, I oversee end-to-end trade show execution, collaborating with internal and external stakeholders.
Some of the events I have activated and worked with:
Tradeshows: 10+ years of Natural Products Expo West, National Restaurant Association (NRA), National Convenience Store Tradeshow (NACS), Alternative Products Expo (APE)
Corporate Meetings: Board Meetings, Sales Kick Off's, Annual Corporate Meetings, Marketing Meetings etc.
Events: Taste of London UK, New York City Food and Wine, KAABOO Music Festival in Del Mar CA, Rose Day LA, ET PGA Championship UK, product launch events, etc. My focus on these events was on bringing sponsor brands to life through experiential activations at consumer-facing events.